Organic American poses and then answers the question of what sparked the “healthy lifestyle” revolution in America over the past 30 years.

A growing number of Americans are choosing organic and natural foods as a way to contribute to their personal wellness and the health of the planet. Organic is the trend.

This program focuses on intimate interviews with the top entrepreneurs who created this grass roots movement, which now represents a $68 billion dollar industry. It reveals the ways Americans are embracing wellness, including visits to spas, shopping at Whole Foods, yoga, running, gardening, and spinning. Find out who made organic popular and how celebrities and everyday Americans define natural health.

Click to see the history of the natural industry presentation from the 2006 Expo West.*